.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in venture capital yearly, have actually reared virtually $360 thousand up until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn results from market concentration, heightened regulative stress, and also financial uncertainties.ADWEEK consulted with 5 VCs that continue to buy adtech business, despite these challenges, regarding what they are actually seeking as well as what they stay clear of. Maybe unsurprisingly, these investors are targeting opportunities in privacy-focused modern technologies as well as industry-specific places like linked television.